Do you know what a gilet is? I didn’t. I found out when I got a fashion education taught by my 10 year old daughter of what clothes she is supposed to be wearing when she is at her riding school. She took me to a website that has a full line of childrens equestrian clothing to educate me. I watched as her little fingers typed the URL on the keyboard to take us to the website that has riding clothes for kids. She showed me the differences in the tweed riding jackets and the waistcoat she really wanted to add to her riding clothes.
I learned what jodhpurs were, and what breeches were. I thought it a bit strange that girls were wearing ties with their blouses, but it apparently is a riding tradition. I was just following along well enough to participate in her dreams as much as I could, but I really had no interest in riding. The important thing is that she does, and she is my little girl.
When I first heard of Paul Martin Magic, I thought that it was something for small children, to be perfectly honest. A good friend of mine told me that he is actually an entertainer for adults, and that he would definitely be the right person for our next corporate retreat. I was in charge of finding something to break the ice at the first dinner there, and she told me that a table magician would be just who was needed to do that. She told me that if I did not believe her, then look at the pictures on his website.
It was not that I didn’t believe her, but I really did not think that a magician would keep a group of 80 adults entertained. I am so glad that I was proven wrong on this though. I was thinking a magician is someone who pulls a rabbit out of a hat, but not this man.
For the success of your online venture, a reliable web hosting service is the only way to go. Given the ferocious competition that exists in the industry, every willing customer out there is looking for a web host, who can deliver reliable web hosting services at most competitive prices.
On the other hand, web hosting providers are trying to climb the rungs in the web hosting industry in a bid to keep pace with the competition. So what exactly constitutes reliable web hosting? Each and every customer has a right to know whether he or she is really receiving their money’s worth and whether the services offered to contribute towards the growth of the website. A high-speed network connection backed by reliable web servers is the requirement of the day and every client should always look for the hosting services that meet the demands of their website and perhaps much more.
The following components form a reliable web hosting service:
- Server monitoring as well as 24/7 security for the safeguard of your website
- Spam filtering
- Firewall protection to save the website from unnecessary incursion
- Daily site backups
- 99.9% uptime guarantee
The client requires making sure that the web servers run on multiple fast connections which would, in turn, facilitate smooth functioning of the website. Virus and spam filtering in another important aspect that should also be taken into consideration while with all email amenities. Again, it is possible only with reliable web hosting.
A reliable uptime is something that can’t be ignored if you are very much conscious about your online business, in case it would only lead to losses. The website holder must make sure that his website is accessible all the time and users can view your website content in short span. Mission critical sites such as financial institutes, banks, railway and flight online reservation websites and other e-commerce sites are the ones that can’t run without a reliable web hosting company. With the aid of reliable web host, the web owner can be at ease as these hosting providers manage the highest level of security for the careful transaction on any site. All e-commerce website are highly incorporated with payment gateways and if your web hosting is insecure or not reliable then anyone can hack your website and you may lose important online cash flows.
Search Engine Marketing commonly referred to as SEM is one of the most powerful, fastest growing, most dynamic and most cost effective marketing strategies online. Search Engine Marketing enables businesses to reach millions of potential customers and clients anywhere in the world for a very low investment, sometimes as low as $0.01 or even free customer acquisition! The point behind Search Engine Marketing is ensuring that the website that is being promoted appears in top 10 of the search engine results whenever a web user searches the web with specific keywords. The leading search engines that marketers focus on when optimizing sites are Google, Yahoo, and Bing (MSN). These search engines collectively account for over 90 percent of the global search engine traffic.
The popularity of search engines
Besides the three major search engines, niche-specific search engines such as Kayak travel search engine and country specific engines like the Chinese Baidu are also common with online marketers. More and more people are turning to search engines when searching for information they need and have surpassed email to become the most popular online activity. More than one billion searches are conducted daily on Google alone, all over the world.
How does SEM work?
Whenever a web user wants information on a particular service or product, the first place they turn to online is search engines. Email used to be the people’s favorite method to gather information online but spam messages have significantly lowered people’s trust on email as a way to get reliable information online. Search engine marketing has therefore taken the top spot for reaching a global audience without soliciting for personal information or email addresses. The internet is becoming more and more integrated into our daily lives and is playing a significant role in providing all the information needed by clients and potential customers.
When a web user turns to the internet for information, there is so much information to filter through that it would be impossible to get anything done without the assistance of search engines. The user enters specific terms and lets the engines present the most relevant websites with that term.
Getting your website on top
When search engines present results, the user will only be interested in the first few, maximum 20, of the millions of returned results. Search Engine Marketing ensures that your website is among the top 20 that the potential buyer will go through and if they are impressed, they are likely to follow the links to your site to get more information and possibly make a purchase if they are convinced your site is the best.
Want to buy home? The first thing most of the people do is going to Google and type in search box. After clicking on search button the result is displayed. Most people do not go to the second page. So, getting your website listed on the first page becomes compulsory to get its reach out to a large audience.
The results displayed are of two types and thus the process for both is also different. First few results are shaded one and the rest are unshaded.
It is very important nowadays to get your company listed on the search engine. There are two ways of listing your website as discussed on Google are:-
Organic listing is free but takes a lot of time and efforts. There are many activities that go into the process for listing your site on top.
Search engine marketing is also referred as PPC (pay per click). Yes, it is paid but the amount paid is very much affordable. You can track it easily and can have a good control over it. Google Adwords is offered by Google that provides this service.
Search engine marketing is not only limited to website listing but its limitation is beyond this. There are maximum eight results about a certain keyword that can show on the result page. You can define the budget for the day and Google will not charge beyond this. However, in a given billing period, the billing amount is roughly 30.4 times your daily budget. There are three ways the Google charges you.
This tactic of digital marketing is a quite effective marketing tool.
Where the text adds brings the audience to your site. The display banners advertise for your brand in very interesting ways. There is an option wherein you can show the display banner on only related websites. And retargeting is also possible wherein the viewer is followed with the banner on all websites he visited since the time he clicked his ad once. One can also limit the timing for each of the weeks when to show these ads.